Vorarlberg ­ Trade fair booth

The basic mod­ules of the new exhi­bi­tion sys­tem (each mea­sur­ing 20×20×60 cm and made of sol­id Vorarl­berg white fir) allow for the con­struc­tion of var­i­ous spa­tial sce­nar­ios (for­est, field, moun­tain, island, city) and flex­i­ble adap­ta­tion to vari­ables such as total area, stand ori­en­ta­tion, num­ber of exhibitors, and type of use. This allows the stand to be opti­mal­ly tai­lored to dif­fer­ent trade fair sit­u­a­tions. At the same time, the client can also use the stand as fur­ni­ture for oth­er events and deploy indi­vid­ual com­po­nents inde­pen­dent­ly. In May, for exam­ple, the stand mod­ules will be used twice at the Bre­genz Fes­ti­val Hall – once as lounge fur­ni­ture with­out exhibitors dur­ing a recep­tion at the fes­ti­val hall, and once as stage fur­ni­ture at a sus­tain­abil­i­ty con­fer­ence orga­nized by Vorarl­berg Tourism GmbH.

The basic mod­ules can be sup­ple­ment­ed with var­i­ous func­tion­al mod­ules as need­ed. The mod­u­lar design ensures easy trans­port and assembly.

The stand’s col­or scheme is based on the col­ors of Vorarl­berg Tourism GmbH (white/​red). The graph­ic red and white sur­faces are visu­al­ly com­ple­ment­ed by the tra­di­tion­al build­ing mate­r­i­al, white fir wood, which also engages the sense of smell upon enter­ing the booth.

For the booth’s debut at the f.r.e.e. trade fair in Munich, the land­scape mod­el ​“For­est” was cho­sen. Ver­ti­cal stor­age mod­ules, dis­trib­uted dif­fer­ent­ly across the exhi­bi­tion space, cre­ate areas that can be indi­vid­u­al­ly con­fig­ured by the 10 exhibitors. Each of the ten exhibitors has access to a ded­i­cat­ed light­ing mod­ule, a brochure mod­ule, two hand stor­age mod­ules (with pow­er out­lets), seat­ing, and ample stor­age space of vary­ing sizes with­in the mod­ules. The light­ing mod­ules, fea­tur­ing the Vorarl­berg logo, are high­ly vis­i­ble and guide vis­i­tors to the booth. All stor­age mod­ules are of high-qual­i­ty con­struc­tion and veneered with indi­vid­ual sol­id wood pan­els, match­ing the base mod­ule. The stor­age mod­ules can be posi­tioned upright as cab­i­nets or hor­i­zon­tal­ly as chests or bench­es.

The typ­i­cal trade fair set­up (sep­a­ra­tion of vis­i­tors and exhibitors by a counter) is elim­i­nat­ed by the diverse spa­tial con­cepts, and the visu­al­ly var­ied exhi­bi­tion stand cre­ates an invit­ing spa­tial expe­ri­ence that encour­ages vis­i­tors to linger and engage in con­ver­sa­tion. All ele­ments of the new exhi­bi­tion stand were man­u­fac­tured by com­pa­nies from Vorarl­berg. The high-qual­i­ty work­man­ship using both tra­di­tion­al and high-tech mate­ri­als authen­ti­cal­ly con­veys the brand val­ue to vis­i­tors and extends the usabil­i­ty of the ele­ments for sev­er­al trade fair years.